“I am not African because
I was born in Africa,
but because Africa was born in me”
- Dr. Kwame Nkrumah -
Founded on
Ubujima & Ubuntu
Ubujima is a Swahili wordplay for Ubunifu (Creativity) and Ujima (Collective work and responsibility)
Ubuntu is an African word rooted in humanist African philosophy that translates as “humanity to others”, or “I am because we are”.
We live in a time of massive institutional failure where our individual and collective actions yield undesirable outcomes. The list is well known: inequalities, poverty, hunger, war, violence, destruction of communities, nature, and life — the foundations of our social, economic, ecological, and spiritual welfare.
These times call for a new consciousness, collaboration, and collective leadership capacity to meet these challenges more consciously, intentionally, and strategically. The development of such a capacity would allow us to create a future of greater possibilities.
That such capacity is AfroCom - a platform, and a movement with an Afro-centric focus!
AfroCom is born out of the Ubujima Initiative: a transnational Afro-civil movement to connect all things Africa: people, history, culture, ideas, aspirations, resources, and beyond; towards co-creating a new transnational Africa as desired by and for all.
- Our Vision -
A connected, prosperous, and self-sustaining Afro-community where technology and shared values drive unity, opportunity, and transformation
- Our Mission -
To connect and empower individuals, especially the global Afro-community, while addressing systemic challenges that hinder our well-being and collective growth.
By fostering a cooperative environment, we aim to foster impactful connectivity, enhance access to resources, promote cultural exchange, and uplift lives through community engagement and co-creation.
- Strategic Focus -
Our strategic focus revolves around four key pillars:
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Consciousness: Promoting awareness of individual inter-connectedness with the broader community and beyond
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Connectivity: Building impactful relationships among users, ideas, and knowledge.
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Community: Fostering social belonging as a fundamental element for sustainable societies.
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Co-creation: Encouraging collective creativity for effective problem-solving and sustainable solutions.
Why
AfroCom?
What sets us apart
💡 User and Ubuntu Driven– Built through a co-creation model that prioritizes user well-being and community development over profit.
🌍 A United Global Afro-Community – Bridging and bringing together Afro-citizens, businesses, and organizations worldwide.
🚀 Tech for Empowerment – Open-source, transparent, and community-driven.
💰 Reinvesting in the Community – 50% of AfroCom’s profits are reinvested into community initiatives voted by platform users
Structure:
80/20 Governance
Though generally incorporated as a limited liability company, we are internally structured as a co-creation cooperative with two main classes of shareholders:
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a primary class of platform users (the community) with 80% decision-making equity concerning platform features
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a secondary class of change-makers (founders, advisors, team, and investors) with 20% control
Pareto principle
Thus, AfroCom is structured and operates by the Pareto principle, also known as the 80/20 rule: a theory that maintains that 80 percent of the output from a given situation or system is determined by 20 percent of the input.
The practical implication of this approach is that AfroCom remains user-first over profit through co-creating with users and investing in features and solutions that prioritize the well-being of its user base
The Co-creators:
Leadership, Team & Partners
Advisory Board
AfroCom is guided by a diverse and accomplished advisory board comprising six esteemed individuals from various regions of the global Afro-community. These members bring a wealth of experience across multiple sectors and share a deep commitment to Africa's advancement. Their collective expertise and alignment with AfroCom's mission ensure strategic guidance and impactful decision-making. We are actively expanding our board and welcome passionate leaders who resonate with our vision to join us
Founding Leadership
Co-creator (co-founder) Daniel Addo-Brown currently serves as the interim CEO, embodying a Pan-African spirit with a global perspective. While preferring to lead without seeking the spotlight, Koby's dedication to AfroCom's cause is unwavering, steering the organization towards meaningful growth and community empowerment.
Global Afro-Team
AfroCom thrives thanks to a dedicated team of professionals from across the Afro-community worldwide. Each member brings unique skills and a shared passion for our mission, contributing to a collaborative and innovative environment. We are continually seeking like-minded individuals to join our team and help drive our vision forward.
Partner Organizations
AfroCom partners with changemakers across the global Afro-community to co-create sustainable solutions that address pressing social, economic, and environmental challenges. Through collaborative initiatives and resources, we work with organizations to drive meaningful change and foster collective growth within and beyond AfroCom platform features
“Individually, we are one drop. Together, we are an ocean.”